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Business Transformation for a Systems Age 

John works with organisations navigating structural change - aligning growth, culture and long-term value in an increasingly complex world.

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John Lunn is a board member, chair, and former CEO with a track record of growing and transforming businesses — including leading a consulting firm through fivefold growth and a successful private equity sale.

 

An engineer by training, he brings hands-on experience of leading large scale business transformations, alongside board and advisory roles. 

 

Today, John works with boards and leadership teams on succession, governance, and transformation, helping organisations build businesses that endure. Passionate about mentoring the next generation, he blends commercial experience with a focus on long-term resilience, culture, and impact.

Leadership & Growth

CEO of Reset (B Corp); grew Moorhouse Consulting 5x before private equity sale; Partner at PA Consulting.

 

Transformation & Innovation

Led digital and technology-enabled change for RBS, FCA, Thames Water, Freshfields, Bank of England, and Goldman Sachs.

 

Board & Governance

Chair – Sustainability First; Board Advisor – DO Radio; Founder – Carbon Provenance; Committee Member – INSEAD UK Alumni Association; Advisory Board – UCL Green Economy; Business Mentor – St John’s University, NY; Fellow of the RSA.

 

Expertise

Business growth & strategy, digital transformation, AI & blockchain in sustainability, governance & risk management.

 

Education

INSEAD Senior Leadership for Sustainability; Oxford Saïd Business School – Sustainable Leadership; MBA; BEng (Hons)

 

Languages

English (native), German (conversational), Arabic (conversational).

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Tune into the DO Radio It's Not About Trees:

Exploring Growth, Culture and Change.

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